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In den WarenkorbHardcover. Zustand: Brand New. 374 pages. 6.14x9.21x0.94 inches. In Stock.
Zustand: New. Editor(s): Paliwoda, Stanley. Series: Routledge Library Editions: International Business. Num Pages: 4 pages. BIC Classification: KJK; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156. Weight in Grams: 752. . 2012. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.
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In den WarenkorbEinband - fest (Hardcover). Zustand: New. Stanley Paliwoda (Edited by)Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and .
Sprache: Englisch
Verlag: Taylor & Francis Ltd Nov 2012, 2012
ISBN 10: 0415657695 ISBN 13: 9780415657693
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.