9780415598149 - The Public Relations Handbook (Media Practice) von Theaker, Alison (8 Ergebnisse)

Zustand: Very Good. 4 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. 4 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.

Paperback. Zustand: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

Zustand: Como nuevo. : La cuarta edición de 'The Public Relations Handbook' ofrece una introducción completa y detallada a las teorías y prácticas de la industria de las relaciones públicas. Este manual explora la historia y el desarrollo de las relaciones públicas, aborda cuestiones éticas relevantes para la industria y examina su relación con la política, las organizaciones de 'lobby' y el periodismo. Además, evalúa la profesionalidad y la regulación del sector, ofreciendo consejos sobre formación e inserción laboral. Este libro combina marcos teóricos y organizativos para el estudio de las relaciones públicas con ejemplos prácticos de cómo funciona la industria, basándose en diversas estrategias y campañas promocionales de empresas, organizaciones públicas y sin ánimo de lucro. EAN: 9780415598149 Tipo: Libros Categoría: Negocios y Economía|Tecnología|Educación|Filosofía|Arte y Cultura|Historia|Ciencias|Derecho|Libros de Texto Título: The Public Relations Handbook Autor: Alison Theaker Editorial: Routledge Idioma: en Páginas: 504 Formato: tapa blanda.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780415598149.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780415598149.