Isbn: 9780415506762 - strategic planning for public relations (16 Ergebnisse)

Paperback. Zustand: Fair. This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.…

Paperback. Zustand: Good. This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.…

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. 4. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780415506762.…

Zustand: Fair. : Este libro innovador y popular ofrece una guía clara para desarrollar campañas de relaciones públicas y otros tipos de comunicación estratégica. Implementando el enfoque pragmático y profundo de las ediciones anteriores, el autor Ronald D. Smith presenta un desarrollo paso a paso del proceso de campaña estratégica utilizado en la práctica de las relaciones públicas. Basándose en su experiencia profesional y en el aula, Smith guía a los lectores a través de los pasos críticos para la investigación formativa, la planificación estratégica y táctica, y las fases de evaluación del plan del proceso. Ofreciendo explicaciones claras, ejemplos relevantes y ejercicios prácticos, este texto identifica y analiza los puntos de decisión y las opciones en el desarrollo de un programa de comunicación. Los casos y ejemplos incluidos aquí exploran situaciones clásicas del mundo real de las relaciones públicas, así como eventos actuales y oportunos. Esta cuarta edición destaca los resultados de nuevos estudios de investigación sobre opiniones y prácticas dentro de la disciplina, y añade resúmenes de varias campañas de relaciones públicas galardonadas. Como texto de clase o recurso para la práctica profesional, este volumen proporciona un modelo que puede adaptarse a circunstancias específicas y utilizarse para mejorar la eficacia y la creatividad en la planificación de la comunicación. Sirve como una guía accesible y comprensible de los procedimientos probados en el campo, ofreciendo conocimientos prácticos que se aplican a las campañas de relaciones públicas y a los cursos de estudio de casos. EAN: 9780415506762 Tipo: Libros Categoría: Negocios y Economía|Educación|Tecnología Título: Strategic Planning for Public Relations Autor: Ronald D. Smith Editorial: Routledge Idioma: en Páginas: 560 Formato: tapa blanda.…