ISBN: 9780415433075 - managing and marketing radical innovations: marketing new technology (routledge studies in innovation, organization and technology, band 8) (6 Ergebnisse)

Hardcover. Zustand: As New. Leichte Kratzer / Abnutzungen / Druckstellen. This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firm's proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.…

Zustand: Good. Volume 8. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415433075.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415433075.…

Zustand: New. In English.

Zustand: New. Focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms. Series: Routledge Studies in Innovation, Organizations and Technology. Num Pages: 288 pages, 70 black & white illustrations, 7 black & white tables, 11 black & white halftones, 59 bl. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 241 x 161 x 23. Weight in Grams: 554. . 2008. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. …

Hardcover. Zustand: Brand New. 1st edition. 271 pages. 9.50x6.50x0.75 inches. In Stock.