9780415416696 - Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) von Skålén, Per; Fougère, Martin; Fellesson, Markus (8 Ergebnisse)

Zustand: Fair. Volume 7. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780415416696.

Hardcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations.

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.

Gebunden. Zustand: New.

Zustand: New. In.

Hardcover. Zustand: Brand New. 1st edition. 190 pages. 9.25x6.00x0.75 inches. In Stock.

Zustand: New. Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory. Series: Routledge Interpretive Marketing Research. Num Pages: 208 pages, 1 black & white illustrations, 1 black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 178 x 222 x 17. Weight in Grams: 453. . 2007. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Near Fine. First Edition. 190 pages in excellent condition. Black/green glossy boards with white titles. Extremely light wear. NEAR FINE. Book.