ISBN: 9780415279987 - brands (routledge introductions to media and communications) (12 Ergebnisse)

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: New.

Zustand: New. Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement. Series: Routledge Introductions to Media and Communications. Num Pages: 176 pages, 18 black & white tables, 15 black & white halftones, 7 black & white line drawings. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 10. Weight in Grams: 260. . 2006. 1st Edition. paperback. . . . . …

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Paperback. Zustand: Brand New. 1st edition. 160 pages. 8.25x5.50x0.50 inches. In Stock.

Zustand: New. Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement. Series: Routledge Introductions to Media and Communications. Num Pages: 176 pages, 18 black & white tables, 15 black & white halftones, 7 black & white line drawings. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 139 x 10. Weight in Grams: 260. . 2006. 1st Edition. paperback. . . . . Books ship from the US and Ireland. …

Kartoniert / Broschiert. Zustand: New. Marcel Danesi s outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands.

Taschenbuch. Zustand: Neu. Neuware - Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to analyze brand image brands and consumer culture advertising campaigns brands in the global village the anti-brand movement.Danesi shows how consumer products such as cars, perfume and even websites are sold to us through the creation of powerful brand images, and analyzes the advertising campaigns developed to promote brands such as Coca-Cola, McDonalds, Absolut Vodka, Apple, Gucci and Chanel. He also discusses the rise of the anti-brand movement, and its challenges to the dominance of global brands such as Gap and Nike. Including an annotated guide to further reading, details of useful websites and a comprehensive bibliography, Danesi's book is an important contribution to the field of marketing and communications.…