ISBN: 9780415279970 - brands (routledge introductions to media and communications) (4 Ergebnisse)

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: New. In English.

Zustand: New. Dealing with brands and brand identity, this guide outlines their historical origins and their centrality in consumer culture. It examines: the origins of brands; naming and brand image; use of semiotic theory to analyze brand image; brands and consumer culture; advertising campaigns; brands in the global village; and the anti-brand movement. Series: Routledge Introductions to Media and Communications. Num Pages: 176 pages, 18 black & white tables, 15 black & white halftones, 7 black & white line drawings. BIC Classification: GTC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 138 x 19. Weight in Grams: 362. . 2006. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. …

Hardcover. Zustand: Brand New. 1st edition. 160 pages. 8.50x5.50x0.75 inches. In Stock.