9780415256018 - marketing the e-business: an introduction (routledge textbooks in ebusiness, 2) von dennis, charles; harris, lisa (5 Ergebnisse)

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

Zustand: New. In.

Zustand: Gut. Zustand: Gut | Seiten: 368 | Sprache: Englisch | Produktart: Bücher | Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business. …

Zustand: New. How to improve marketing effectiveness through electronic means. Looks at the main marketing themes (product, price, promotion, place) and the bigger 'e' considerations, for example legislation, data protection and ethics. Series: Routledge eBusiness. Num Pages: 368 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 19. Weight in Grams: 612. . 2002. Paperback. . . . . Books ship from the US and Ireland. …

Paperback. Zustand: Brand New. 1st edition. 240 pages. 9.00x6.00x0.75 inches. In Stock.