9780415196420 - Consumer Behavioral Analysis: Critical Perspectives on Business and Management (1 Ergebnisse)

Hardcover. Zustand: Near Fine. No Jacket. 1st Edition. Only Vils I, II and III available. Heavy and may require additional postage for destinations outside of the USA. "This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. The areas covered include: foundations; theories and models of consumer behavior; interpretive approaches; economic psychology of consumer behavior; individual processes; beliefs, attitudes and decision processes; consumer choice, personality and cognitive style; the consumer environment; adoption and diffusion of innovations; socio-cultural influences, physical environment." (Publisher).