Isbn: 9780399588518 - the end of advertising: why it had to die, and the creative resurrection to come (11 Ergebnisse)

Hardback. Zustand: Good. A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them. Praise for The End of Advertising New York media types aren't quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York's Citi Bike bicycle-share program as promising examples.--The New York Times A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.--Adam Grant, New York Times bestselling author of Originals and Give and Take Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.--Arianna Huffington In this dynamic little book, Essex challenges brands--even those of us who pride ourselves on thinking outside the box--to think bigger still. He's got me thinking.--Neil Blumenthal, co-founder of Warby Parker Mandatory reading for anyone who wants to get a message across in this age of authenticity.--Alexis Ohanian, co-founder, Reddit.…

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: New. pp. 176.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Zustand: New.

Hardcover. Zustand: Brand New. 176 pages. 7.25x4.81x0.53 inches. In Stock.

Zustand: Sehr gut - gebraucht. 1. ed. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Random House 1. ed, 2017 , The End of Advertising. Why It Had to Die, and the Creative Resurrection to Come, Andrew Essex.

Buch. Zustand: Neu. Neuware - A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay yes, pay to see them.Praise for The End of Advertising New York media types aren t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York s Citi Bike bicycle-share program as promising examples. The New York Times A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain. Adam Grant, New York Times bestselling author of Originals and Give and Take Fresh and timely,The End of Advertisingis an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world. Arianna Huffington In this dynamic little book, Essex challenges brands even those of us who pride ourselves on thinking outside the box to think bigger still. He s got me thinking. Neil Blumenthal, co-founder of Warby Parker Mandatory reading for anyone who wants to get a message across in this age of authenticity. Alexis Ohanian, co-founder, Reddit.…

Gebunden. Zustand: New. Andrew Essex is the CEO of Tribeca Enterprises, parent company of the Tribeca Film Festival. Prior to that, he was the CEO of celebrated advertising agency Droga5. The firm won multiple &ldquoAgency of the Year&rdquo awards and has been praised in .