Isbn: 9780385496681 - the anatomy of buzz: how to create word-of-mouth marketing (14 Ergebnisse)

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Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

Paperback. Zustand: Very Good. The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Paperback. Zustand: Brand New. 1st edition. 303 pages. 8.25x5.25x0.50 inches. In Stock.

Paperback. Zustand: Good. 320 pages. minor wear, tanned edgesPublisher's description: A groundbreaking guide to creating the word-of-mouth m agic that cuts through the skepticism and information overload of today's consum ers, and drives sales-and profits-to new heights. What turns a sleeper into a box-office bonanza or catapults a just-released book to the top of bestseller li sts? How do people decide which car to buy, which fashions fit the image they se ek, and even which movie to see? Despite the daily assault of advertising and ot her traditional marketing strategies, statistics show that consumers are overwhe lmingly persuaded by word of mouth-the recommendations of friends and the buzz that develops in the marketplace. As Newsweek recently proclaimed, Buzz grease s the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster. In The Anatomy of Buzz, fo rmer marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other suppor t services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major br ands, Rosen describes the ins and outs of attracting the attention of influentia l first users and big-mouth movers and shakers. He also discusses proven techn iques for stimulating customer-to-customer selling-including how companies can s pread the word to new territories by taking advantage of customer hubs and netwo rks on the Internet and elsewhere. Recent surveys show that 58 percent of young.…