Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 202,18
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In den WarenkorbZustand: New.
Anbieter: moluna, Greven, Deutschland
EUR 188,41
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In den WarenkorbEinband - fest (Hardcover). Zustand: New. Reuben Rose-Redwood is Professor in the Department of Geography at the University of Victoria in British Columbia, Canada.Jani Vuolteenaho is Senior Lecturer in the Faculty of Social Sciences at the University of Helsinki in Finla.
Sprache: Englisch
Verlag: Taylor & Francis Ltd Jul 2021, 2021
ISBN 10: 0367756242 ISBN 13: 9780367756246
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - In recent decades, urban policymakers have increasingly embraced the selling of naming rights as a means of generating revenue to construct and maintain urban infrastructure. The contemporary practice of toponymic commodification has its roots in the history of philanthropic gifting and the commercialization of professional sports, yet it has now become an integral part of the policy toolkit of neoliberal urbanism more generally. As a result, the naming of everything from sports arenas to public transit stations has come to be viewed as a sponsorship opportunity, yet such naming rights initiatives have not gone uncontested.