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In den WarenkorbZustand: New. Professor T C Melewar is a Professor of Marketing and Strategy at Middlesex University London, UK. He has previous experience at Brunel University London, UK, Zurich University of Applied Sciences, Switzerland, University of Warwick (Warwick Business Sch.
Sprache: Englisch
Verlag: Taylor & Francis Ltd Jun 2020, 2020
ISBN 10: 036759367X ISBN 13: 9780367593674
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter.