9780367591113 - strategic marketing for high technology products: an integrated approach (routledge studies in innovation, organizations and technolog) von fotiadis, thomas (6 Ergebnisse)
Sprache: Englisch
Verlag: Routledge, 2020
Serie: Buch 46 von 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Sprache: Englisch
Verlag: Routledge, 2020
Serie: Buch 46 von 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Sprache: Englisch
Verlag: Taylor & Francis, 2020
Serie: Buch 46 von 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Paperback. Zustand: Brand New. 206 pages. 9.21x6.14x0.60 inches. In Stock.
Sprache: Englisch
Verlag: Routledge, 2020
Serie: Buch 46 von 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Sprache: Englisch
Verlag: Routledge, 2020
Serie: Buch 46 von 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
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Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 206 | Sprache: Englisch | Produktart: Bücher | In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially c…utting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Sprache: Englisch
Verlag: Routledge, 2020
Serie: Buch 46 von 90 - Routledge Studies in Innovation, Organizations and Technology
- Softcover
Anbieter: Buchpark, Trebbin, DeutschlandBuchpark
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Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 206 | Sprache: Englisch | Produktart: Bücher | In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and espe…cially cutting edge ones - involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
