Isbn: 9780357721292 - consumer behavior (11 Ergebnisse)

Paperback. Zustand: Good. Hoyer/MacInnis/Pieters? CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today?s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New. In English.

Zustand: NEW.

Paperback. Zustand: Brand New. 8th edition. 544 pages. 10.87x8.35x0.87 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - Hoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today's global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.…

Zustand: New. &Uumlber den AutorWayne D. Hoyer, Ph.D., holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise in the Department of Marketing at the McCombs School of Business. He received his doctorate, Master of Science and Bach.

Paperback. Zustand: Brand New. 8th edition. 544 pages. 10.87x8.35x0.87 inches. In Stock.

Taschenbuch. Zustand: Neu. Consumer Behavior | Deborah J. Macinnis (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2023 | Cengage Learning, Inc | EAN 9780357721292 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …

Zustand: New. 2023. 8th Edition. Paperback. . . . . . Books ship from the US and Ireland.