EUR 4,24
Anzahl: 1 verfügbar
In den WarenkorbZustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780333560761.
EUR 7,38
Anzahl: 1 verfügbar
In den WarenkorbZustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780333560761.
EUR 166,66
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
EUR 180,97
Anzahl: Mehr als 20 verfügbar
In den WarenkorbGebunden. Zustand: New. Brands are among the most valuable assets of most of today s corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to .
EUR 237,72
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 220 pages. 9.21x6.14x0.79 inches. In Stock.
EUR 250,93
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. The objective of this book is to bring branding into perspective in terms of its value, importance and its role in marketing. It also covers in some detail areas such as licensing, counterfeiting, line extension, the protection and care of brand names and the creation of new brand-names. Editor(s): Murphy, John M. Num Pages: 232 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 235 x 155 x 19. Weight in Grams: 505. . 1991. 2 Rev ed. Hardback. . . . . Books ship from the US and Ireland.