Isbn: 9780307951793 - everything is obvious: how common sense fails us (24 Ergebnisse)

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Paperback. Zustand: Brand New. 352 pages. 8.00x5.25x1.00 inches. In Stock.

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Paperback. Zustand: Brand New. 352 pages. 8.00x5.25x1.00 inches. In Stock.

Softcover. Zustand: Fair. Anmerkungen / beschriftet / Stempel; Leichte Verformung / umgeknickte Seiten; Leichte Verschmutzung / Farbtonveranderung. Why is the Mona Lisa the most famous painting? Why did Facebook succeed while others failed? Did the surge in Iraq lead to less violence? How much do CEOs impact their companies? Does higher pay truly incentivize hard work? Sociologist Duncan Watts challenges the assumption that these answers are rooted in common sense. In this thought-provoking exploration, he reveals that the explanations we offer for observed outcomes--often appearing obvious post-factum--are frequently misleading. Drawing on cutting-edge research and a range of historical and contemporary examples, Watts illustrates how common sense and historical narratives can obscure our understanding of human behavior. This misperception leads to frequent failures in predicting and managing social and economic systems. For instance, while it seems clear that people respond to incentives, policymakers often misjudge these responses. Similarly, marketers struggle to identify influential figures in social trends, and predicting the next successful product remains a challenge, even for experts. Watts argues that recognizing the limitations of common sense is crucial for improving future planning and understanding current dynamics, with significant implications across politics, business, marketing, science, and daily life.…

Taschenbuch. Zustand: Neu. Neuware - By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these "influencers" in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.…

Zustand: New. DUNCAN WATTS, a principal research scientist at Microsoft Research, was a professor of sociology at Columbia University. A former officer in the Royal Australian Navy, he holds a Ph.D. in Theoretical and Applied Mechanics from Cornell University. He .