ISBN: 9780304334117 - the quest for indentity: corporate identity strategies, methods and examples (3 Ergebnisse)

Hardcover. Zustand: Fine. Leichte Gebrauchsspuren; Leichte Verschmutzung / Farbtonveränderung. Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current European knowledge of the subject and illustrates the analysis with case studies of foremost companies. Describing the conditions for critical success, the authors consider corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and design. High-profile case studies include McDonalds, Ford and London Underground.…

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780304334117.…

Zustand: Wie neu. good and clean conditon***guter und sauberer Zustand, normale Lagerspuren***Versand sofort im Luftpolsterumschlag -weltweit auf Anfrage.