Sprache: Englisch
Verlag: Pearson Education Limited, United Kingdom, Harlow, 2013
ISBN 10: 0273756508 ISBN 13: 9780273756507
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In den WarenkorbPaperback. Zustand: Very Good. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapps successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth editionincludes comprehensivecoverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. Ithas a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains anew chapter on Data Protection legislation and its impact on marketers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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In den WarenkorbPaperback. Zustand: Very Good. Principles of Direct, Database and Digital Marketing (Pear06) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273756507.
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In den WarenkorbPaperback. Zustand: Brand New. 5th edition. 557 pages. 9.65x7.44x1.10 inches. In Stock.
Sprache: Englisch
Verlag: Pearson Education Limited, 2014
ISBN 10: 0273756508 ISBN 13: 9780273756507
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. Num Pages: 576 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 242 x 30. Weight in Grams: 950. . 2014. 5th Edition. Paperback. . . . . Books ship from the US and Ireland.
Zustand: New. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to .
Taschenbuch. Zustand: Neu. Neuware - The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact What role do information and databases have to play in this system And why do some non-digital means of direct marketing still remain so powerful Alan Tapp s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.The fifth editionincludes comprehensivecoverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. Ithas a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains anew chapter on Data Protection legislation and its impact on marketers.
Taschenbuch. Zustand: Neu. Principles of Direct, Database and Digital Marketing | Alan Tapp (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2005 | Pearson | EAN 9780273756507 | Verantwortliche Person für die EU: Pearson, St.-Martin-Str. 82, 81541 München, salesde[at]pearson[dot]com | Anbieter: preigu.