Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
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In den WarenkorbPaperback. Zustand: Very Good. Strategic Brand Management: A European Perspective This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
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In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
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In den WarenkorbPaperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Sprache: Englisch
Verlag: Pearson Education, Limited, 2011
ISBN 10: 0273737872 ISBN 13: 9780273737872
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 6,57
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In den WarenkorbZustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Pearson Education, Limited, 2011
ISBN 10: 0273737872 ISBN 13: 9780273737872
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 6,57
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In den WarenkorbZustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Sprache: Englisch
Verlag: Financial Times/ Prentice Hall, 2012
ISBN 10: 0273737872 ISBN 13: 9780273737872
Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations.
Sprache: Englisch
Verlag: Financial Times/ Prentice Hall, 2011
ISBN 10: 0273737872 ISBN 13: 9780273737872
Anbieter: Ammareal, Morangis, Frankreich
Softcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations.
Sprache: Englisch
Verlag: Financial Times/ Prentice Hall, 2012
ISBN 10: 0273737872 ISBN 13: 9780273737872
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 2,99
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In den WarenkorbZustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780273737872.
Sprache: Englisch
Verlag: Financial Times/ Prentice Hall, 2012
ISBN 10: 0273737872 ISBN 13: 9780273737872
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
EUR 2,99
Anzahl: 1 verfügbar
In den WarenkorbZustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780273737872.
EUR 108,10
Anzahl: 1 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 115,96
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In den WarenkorbZustand: New. In.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 123,41
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In den WarenkorbPaperback. Zustand: Brand New. 2nd edition. 940 pages. 10.00x7.75x1.50 inches. In Stock.
EUR 98,93
Anzahl: 1 verfügbar
In den WarenkorbZustand: NEW.
Sprache: Englisch
Verlag: Pearson Education Limited, 2011
ISBN 10: 0273737872 ISBN 13: 9780273737872
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. 2011. 2nd Edition. Paperback. Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject. Num Pages: 968 pages, Illustrations. BIC Classification: 1D; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 248 x 36. Weight in Grams: 1608. . . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Pearson Education Limited, 2011
ISBN 10: 0273737872 ISBN 13: 9780273737872
Anbieter: moluna, Greven, Deutschland
Kartoniert / Broschiert. Zustand: New. Über den AutorKevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is also the co-author with Philip Kotler of the all-time best selling introductory marketing textb.
Sprache: Englisch
Verlag: Pearson FT Prentice Hall Nov 2011, 2011
ISBN 10: 0273737872 ISBN 13: 9780273737872
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from both academics and industry participants. It also combines a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day and long-term brand decisions.