Isbn: 9780262516792 - intellectual property strategy (the mit press essential knowledge series) (17 Ergebnisse)

Paperback. Zustand: Good. How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy-especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property-patent, copyright, trademark, and trade secret-and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.…

Paperback. Zustand: Very Good. How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy-especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property-patent, copyright, trademark, and trade secret-and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.…

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

paperback. Zustand: Very Good.

Paperback. Zustand: Like New. FIRST THUS. First Edition Thus. Published by The MIT Press, 2011. Octavo. Paperback. Book is like new.

paperback. Zustand: Fine.

Paperback. Zustand: Brand New. 120 pages. 7.00x5.00x0.50 inches. In Stock.

Zustand: New. . 2011. 34507th. Paperback. . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 120 pages. 7.00x5.00x0.50 inches. In Stock.

Zustand: Very Good.

Taschenbuch. Zustand: Neu. Neuware - How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive sword and shield approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy especially in an era of changing attitudes about media.Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property patent, copyright, trademark, and trade secret and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.…

Kartoniert / Broschiert. Zustand: New. John Palfrey is Head of School at Phillips Academy, Andover, coauthor of Born Digital: How Children Grow Up in a Digital Age, and author of the MIT Press Essential Knowledge volume Intellectual Property Strategy.How a flexible and creat.

18,0 x 13,0 cm, Taschenbuch. Zustand: Sehr gut. 172 Seiten Zustand: Gebrauchtes Buch mit minimalen Gebrauchsspuren. Diese können sein: minimale Randläsuren, Buchblock minimal schiefgelesen, Papier oder Schnitt minimal gebräunt u.ä. Geprüfter Artikel. Spart Ressourcen gegenüber Neuware. Gebrauchte Bücher schonen die Umwelt. // Englische Ausgabe /// Versand gratis Innerhalb Deutschlands - Portofrei in Deutschland- ab 20 Euro mit Post ID - Gratisversand deutschlandweit innerhalb Deutschlands gratis Versand -Versandkostenfrei innerhalb Deutschlands /// Sprache: Englisch Gewicht in Gramm: 205.…

Taschenbuch. Zustand: Neu. Neuware -How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategyespecially in an era of changing attitudes about media.Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual propertypatent, copyright, trademark, and trade secretand describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.Easy Access System Europe Oü, 16879218, Mustamäe tee 50, 10621, Tallinn, Estonia, Tallinn 120 pp. Englisch.…

Taschenbuch. Zustand: Neu. Intellectual Property Strategy | John G. Palfrey | Taschenbuch | The MIT Press Essential Knowledge Series | Einband - flex.(Paperback) | Englisch | 2020 | The MIT Press | EAN 9780262516792 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …

Taschenbuch. Zustand: Neu. Neuware -How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategyespecially in an era of changing attitudes about media.Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual propertypatent, copyright, trademark, and trade secretand describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy. 120 pp. Englisch.…