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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In den WarenkorbZustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Zustand: New. 2017. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland.
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In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 246 pages. 9.25x6.25x1.00 inches. In Stock.
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In den WarenkorbZustand: NEW.
hardcover. Zustand: Sehr gut. Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders-users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach-one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming-which produces too many ideas, unfiltered-but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful-something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.
Zustand: New. Roberto Verganti is Professor of Leadership and Innovation at Politecnico di Milano. He is the author of Design-Driven Innovation, named by Business Week as one of the best design and innovation books of 2009.A more powerful innovation,.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - A more powerful innovation, which seeks to discover not how things work but why we need things.The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming which produces too many ideas, unfiltered but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows.; The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders-users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach-one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming-which produces too many ideas, unfiltered-but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful-something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.
Anbieter: preigu, Osnabrück, Deutschland
Buch. Zustand: Neu. Overcrowded | Designing Meaningful Products in a World Awash with Ideas | Roberto Verganti | Buch | Design Thinking, Design Theory | Einband - fest (Hardcover) | Englisch | 2017 | MIT Press Ltd | EAN 9780262035361 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
ISBN 10: 0262035367 ISBN 13: 9780262035361
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
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In den WarenkorbZustand: New. pp. 264.