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In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Zustand: New. 2012. Hardcover. . . . . . Books ship from the US and Ireland.
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In den WarenkorbHardcover. Zustand: Brand New. 368 pages. 10.25x8.50x1.25 inches. In Stock.
Sprache: Englisch
Verlag: London, The MIT Press, London, 2012
ISBN 10: 0262017776 ISBN 13: 9780262017770
Anbieter: Librairie de l'Avenue - Henri Veyrier, Saint-Ouen, FR, Frankreich
Couverture rigide. Zustand: Bon état. In-4 cartonnage éditeur sous jaquette 26 cm sur 21. Jaquette tachée, intérieur en parfait état. Livre en anglais. 380 pages. Bon état d'occasion. La couleur dans l'industrie, dans l'art, dans notre mémoire, dans l'histoire. Le XXeme siècle fonde des spécialistes des couleurs dans tous les domaines aussi bien dans la Mode, dans le Marketing, la Consommation, etc.
Zustand: New. Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society at the University of Leeds and an associate editor at the Journal of Design History. Her books include Imagining Consumers: Design and Innovation from Wedgwood to Corning.
Buch. Zustand: Neu. Neuware - A history of color and commerce from haute couture to automobile showrooms to interior design.When the fashion industry declares that lime green is the new black, or instructs us to think pink!, it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture.Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These color stylists, color forecasters, and color engineers helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey.Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.
Buch. Zustand: Neu. The Color Revolution | Regina Lee (Professor of Business History Blaszczyk | Buch | Lemelson Center Studies in Invention and Innovation series | Einband - fest (Hardcover) | Englisch | 2012 | MIT Press Ltd | EAN 9780262017770 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.