9780256195552 - marketing research: a practical approach for the new millennium (irwin/mcgraw-hill series in marketing) von hair jr., prof joseph f.; bush, robert; ortinau, david (3 Ergebnisse)
Weitere Bilder- Hardcover
Anbieter: Bookbot, Prague, TschechienBookbot
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Ausreichend
EUR 4,38
EUR 20,99 VersandVersand von Tschechien nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: Fair. Anmerkungen / bekritzelt / Stempel; Verschmutzung / Wasserschaden; Leichte Kratzer / Abnutzungen / Druckstellen. This book departs from standard offerings by balancing primary and secondary information with the techniques that support them. It provides comprehensive coverage of essential research tools…and skills needed by today's marketing researchers and business decision-makers. The text is rich in real-world examples, demonstrating the immediate value of marketing research. Key features include: - **A Closer Look at Research**: Boxes highlighting real-world issues, categorized into Using Technology, Small Business Implications, and In the Field. - **Ethics**: Sections addressing the ethical dilemmas faced by managers in market research. - **Global Insights**: Encouraging students to consider global implications and opportunities in marketing research. - **Marginal Definitions**: Short entries that reinforce key definitions for easier exam preparation. - **Marketing Research Illustrations**: Real-world examples contextualizing the material. - **Marketing Research Cases**: Practical exercises reflecting real-world scenarios. - **Experience the Internet**: Hands-on exercises for using the Web in marketing research. - **Backyard Burgers**: A data disk for solving statistical problems from the book's last chapters. - **SPSS Student CD-ROM**: Software containing the Backyard Burgers dataset for analysis of variables and statistical techniques discussed. This text is designed to equip students with relevant skills and insights.
Weitere Bilder- Hardcover
Anbieter: Bookbot, Prague, TschechienBookbot
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Ausreichend
EUR 4,44
EUR 20,99 VersandVersand von Tschechien nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: Fair. Aus Bibliothek aussortiert; Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. This book departs from standard offerings by balancing primary and secondary information with the techniques that support them. It provides comprehensive coverage of essential research tools and skills nee…ded by today's marketing researchers and business decision-makers. The text is rich in real-world examples, demonstrating the immediate value of marketing research. Key features include: - **A Closer Look at Research**: Boxes highlighting real-world issues, categorized into Using Technology, Small Business Implications, and In the Field. - **Ethics**: Sections addressing the ethical dilemmas faced by managers in market research. - **Global Insights**: Encouraging students to consider global implications and opportunities in marketing research. - **Marginal Definitions**: Short entries that reinforce key definitions for easier exam preparation. - **Marketing Research Illustrations**: Real-world examples contextualizing the material. - **Marketing Research Cases**: Practical exercises reflecting real-world scenarios. - **Experience the Internet**: Hands-on exercises for using the Web in marketing research. - **Backyard Burgers**: A data disk for solving statistical problems from the book's last chapters. - **SPSS Student CD-ROM**: Software containing the Backyard Burgers dataset for analysis of variables and statistical techniques discussed. This text is designed to equip students with relevant skills and insights.
- Hardcover
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Befriedigend
EUR 39,12
Versand gratisVersand innerhalb von USAAnzahl: 1 verfügbar
Zustand: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
