ISBN: 9780256090055 - marketing strategy (2 Ergebnisse)

Paperback. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDBook Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.--This text refers to the Paperback edition.…

paperback. Zustand: Befriedigend. 512 Seiten; 9780256090055.4 Gewicht in Gramm: 1.