9780256090055 - marketing strategy von walker, orville c.; etc. (1 Ergebnisse)
- Softcover
Anbieter: Robinson Street Books, IOBA, Binghamton, NY, USARobinson Street Books, IOBA
Verkäufer/-in kontaktierenVerkäufer/-in mit 4 SternenVerbandsmitglied: IOBA
Zustand: Gebraucht - Wie neu
EUR 12,01
EUR 8,20 VersandVersand innerhalb von USAAnzahl: 1 verfügbar
Paperback. Zustand: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDBook Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers… the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.--This text refers to the Paperback edition.
