ISBN: 9780230301641 - competitive strategies: managing the present, imagining the future (bocconi on management) (2 Ergebnisse)

Hardcover. Zustand: Brand New. 272 pages. 8.75x5.75x1.00 inches. In Stock.

Zustand: New. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454. . 2012. 2013th Edition. hardcover. . . . . Books ship from the US and Ireland. …