9780220662929 - Industrial Marketing: An Analytical Approach to Planning and Execution von Fisher, Lawrence Victor (2 Ergebnisse)

Cloth. Zustand: Very Good. Zustand des Schutzumschlags: Good. 2nd Edition. Hardback. Previous owners name to inside cover. Slight marks to end inside covers from removal of old sellotape. Shelf wear and small tear to edge of D/J. This new edition gives a clearly written up-to-date and systematic coverage of current ideas on industrial marketing, together with new and revised material which will extend the frontiers of thought on the subject. The practising executive can use this information as a basis for checking and developing the background knowledge from which his own decisions are forumlated, and the teacher will find it a planned approach, consistent with current thinking on marketing and management. Practicality and precise presentation are the major features of sytle in the book. The book will suit the needs of all students of industrial marketing as well as those of engineers and technologists whose work is closely linked with marketing. it will also make good general reading for managers and technicians. 270 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).

Zustand: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.