9780201526271 - managing the new product development process: cases and notes von dolan (5 Ergebnisse)
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Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271.
- Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes KönigreichAnybook.com
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780201526271.
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23 cm , Softcover / Paperback. Zustand: Gut. VIII, 392 S. : Ill., graph. Darst., Zustand: Exemplar in gutem Zustand, Ränder und / oder Cover etwas berieben. Text / Sprache: Englisch , The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a d…eep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book`s objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making. 1. New Product Development. Note 1: Matching the Process of Product Development to Its Context. Case 1: New York Life Insurance Company: Pension Department. Case 2: Sealed Air Corporation. Case 3: Henkel Group: Umbrella Branding and Globalization Decisions. 2. Market-Based Guidelines for Product Design and Positioning. Note 2: Concept Testing. Note 3: Perceptual Mapping-A Manager`s Guide. Note 4: Conjoint Analysis: A Manager`s Guide. Case 4: Techsonic Industries, Inc.: Humminbird-New Products. Case 5: MSA: The Software Company: Planning the AMAPS Product Line. Case 6: Strategic Industry Model: Emergent Technologies. 3. Formulating the Market Introduction Strategy. Note 5: Researching and Monitoring Consumer Markets. Note 6: Industrial Market Research: Beta Test Site Management. Case 7: Johnson Wax: Enhance (A), Johnson Wax: Enhance (B). Case 8: Cumberland Metal Industries: Engineered Products Division, 1980. Case 9: General Mills, Inc.: Yoplait Custard-style Yogurt (A), General Mills, Inc.: Yoplait Custard-style Yogurt (B). 4. Managing the Dynamics of Product Line Evolution. Note 7: The House of Quality. Case 10: Barco Projection Systems (A): Worldwide Niche Marketing 13955A ISBN 0201526271 Sprache: Englisch Gewicht in Gramm: 540.
