9780199957750 - analysis of the cognitive interview in questionnaire design (understanding qualitative research) von willis, gordon (2 Ergebnisse)

Zustand: New. It is common to conduct cognitive testing to evaluate survey questionnaires, but analysis procedures have not been well described. Dr. Willis describes alternative models of coding, analysis, and reporting, to enable researchers to convert cognitive-interview data into meaningful, well-supported, and actionable fin…