Sprache: Englisch
Verlag: Oxford University Press, Incorporated, 2010
ISBN 10: 0199568928 ISBN 13: 9780199568925
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Oxford University Press, Incorporated, 2010
ISBN 10: 0199568928 ISBN 13: 9780199568925
Anbieter: Better World Books: West, Reno, NV, USA
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Oxford University Press, Incorporated, 2010
ISBN 10: 0199568928 ISBN 13: 9780199568925
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Oxford University Press (edition 1), 2010
ISBN 10: 0199568928 ISBN 13: 9780199568925
Anbieter: BooksRun, Philadelphia, PA, USA
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In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Sprache: Englisch
Verlag: Oxford University Press, Incorporated, 2010
ISBN 10: 0199568928 ISBN 13: 9780199568925
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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In den WarenkorbZustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Anbieter: medimops, Berlin, Deutschland
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In den WarenkorbPaperback. Zustand: Brand New. 140 pages. 6.75x4.50x0.25 inches. In Stock.
Zustand: New. 2010. 1st Edition. Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128. . . . . . Books ship from the US and Ireland.
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In den WarenkorbZustand: NEW.
Zustand: New. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well und.
Sprache: Englisch
Verlag: Oxford University Press Jul 2010, 2010
ISBN 10: 0199568928 ISBN 13: 9780199568925
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how And who does it aim to persuade And how are these decisions made In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and indoing so, dispels some of the myths and misunderstandings surrounding the industry.The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted.Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Taschenbuch. Zustand: Neu. Advertising | A Very Short Introduction | Winston Fletcher | Taschenbuch | 160 S. | Englisch | 2010 | Oxford University Press | EAN 9780199568925 | Verantwortliche Person für die EU: Oxford University Press España S.A., El Parque Empresarial San Fernando de Henares, Avendia de Castilla 2, 28830 MADRID, SPANIEN, product[dot]safety[at]oup[dot]com | Anbieter: preigu.