ISBN: 9780198856764 - strategic marketing: creating competitive advantage (14 Ergebnisse)

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Softcover. Zustand: Fine. Leichte Gebrauchsspuren; Leichte Verformung / umgeknickte Seiten. Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers. The book's clear four-part structure mirrors the industry's most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask 'where are we now?', 'where do we want to be?', 'how will we get there?' and 'did we get there?' - all while revealing the techniques marketers use to discover the answers. This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Brand New. 4th edition. 600 pages. 9.72x7.52x0.91 inches. In Stock.

Zustand: New.

Zustand: New. In English.

Zustand: NEW.

Zustand: New. 2022. 4th Edition. Paperback. . . . . . Books ship from the US and Ireland.

Kartoniert / Broschiert. Zustand: New. Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insigh.

Taschenbuch. Zustand: Neu. Neuware - Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book's clear four-part structure mirrors the industry's most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: 'where are we now ', 'where do we want to be ', 'how will we get there ' and finally: 'did we get there ' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The Elektronisches Buch offers a mobile experience and convenient access: oxfordtextbooks.co.uk/ Elektronisches BuchThis book is accompanied by the following online resources:For students:Self-test multiple choice questions with answer feedbackCase study guideLinks to additional resources (articles, videos, and other resources)Chapter summariesKey themes and further readingAdditional exercisesFlashcard glossaryFor lecturers:Additional extended case studies with teaching notesLecturer's guide to using the case studies from the book in classPowerPoint presentationsTest bank containing multiple-choice questionsLinks to third-party video content Figures from the text.…

Taschenbuch. Zustand: Neu. Strategic Marketing | Creating Competitive Advantage | Douglas West (u. a.) | Taschenbuch | Print PDF | Kartoniert / Broschiert | Englisch | 2022 | OUP Oxford | EAN 9780198856764 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu. …

Paperback. Zustand: Brand New. 4th edition. 600 pages. 9.72x7.52x0.91 inches. In Stock.

Zustand: gut. 2022. Strategic Marketing: Creating Competitive Advantage - Fourth Edition In englischer Sprache. pages.