ISBN: 9780198297789 - the expressive organization - linking identity, reputation and the corporate brand (9 Ergebnisse)

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0198297785.…

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780198297789.…

Zustand: New.

Zustand: New. In English.

Zustand: As New. Unread book in perfect condition.

Hardback. Zustand: New. This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.…

Hardback. Zustand: New. This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.…

Zustand: New. This title challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. Editor(s): Schultz, Majken; Hatch, Mary Jo; Larsen, Mogens Holten. Num Pages: 308 pages, numerous figures and tables. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 22. Weight in Grams: 609. . 2000. Hardback. . . . .…

Zustand: New. This title challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. Editor(s): Schultz, Majken; Hatch, Mary Jo; Larsen, Mogens Holten. Num Pages: 308 pages, numerous figures and tables. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational. Dimension: 242 x 163 x 22. Weight in Grams: 609. . 2000. Hardback. . . . . Books ship from the US and Ireland.…