ISBN: 9780195049640 - target: prime time : advocacy groups and the struggle over entertainment television (communication and society) (5 Ergebnisse)

Hardback. Zustand: Good. Television is the most powerful and pervasive storyteller of our time. The stories it tells--and, equally important, the stories it fails to tell--have a marked impact on how viewers see the world around them. Is it any wonder then that television has become the focal point of bitter struggle, with numerous advocacy groups--from the NAACP to the National Gay Task Force to the Moral Majority--battling with network executives over the content of prime time shows? Target: Prime Time is the first book to explore network television's dealings with political advocacy groups, offering a comprehensive picture of the impact of organized pressure on prime time TV. Montgomery describes, for instance, how the Catholic Church campaign against Maude's abortion caused the withdrawal of almost every sponsor as well as the blackout of the program by 40 affiliates; how the Moral Majority, adopting the tactics originally developed by liberal groups, waged its own "Clean Up TV" campaign by threatening to boycott advertisers ("the soft underbelly of the television industry"); and how the concerns of a few outraged actors mushroomed into a national protest against the portrayal of blacks in the TV miniseries Beulah Land. Of course, as the author shows, some groups have worked very closely with the industry, providing input on such issues as the image of gays, the consumption of alcohol, and the use of birth control. Based on over six years of research in Hollywood, New York, and Washington--including interviews with network executives, producers, writers, advocacy group leaders, and government officials--Target: Prime Time exposes the inner workings of network television as no other book before. It shows how behind-the-scenes struggles profoundly affect the stream of images, messages, and values that enter people's homes every night, and it raises critical questions about the role of the electronic media in American society.…

Zustand: Good. First Printing. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Ammareal gives back up to 15% of this item's net price to charity organizations. …

Hardcover. Zustand: Very good condition. Zustand des Schutzumschlags: very good. First edition. First printing [stated]. xiii, 272 pages. Illustrations. Notes. Index. Kathryn C. Montgomery is Professor in the Public Communication Division, School of Communication, at American University, where she directs the Project on Youth, Media, and Democracy. As founder of the Center for Media Education, she led a coalition of advocacy groups in a series of successful media policy campaigns on behalf of children and youth. Based on over six years of research in Hollywood, New York, and Washington--including interviews with network executives, producers, writers, advocacy group leaders, and government officials--Target: Prime Time exposes the inner workings of network television as no other book before. It shows how behind-the-scenes struggles profoundly affect the stream of images, messages, and values that enter people's homes every night, and it raises critical questions about the role of the electronic media in American society.…

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:0195049640.…