9780190844295 - sesame street around the world: culture, politics, and transnational organizational partnerships (oxford studies in culture and politics) von kay, tamara (5 Ergebnisse)
Sprache: Englisch
Verlag: Oxford University Press, 2026
Serie: Buch 29 von 30 - Oxford Studies in Culture and Politics
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Sprache: Englisch
Verlag: Oxford University Press, 2026
Serie: Buch 29 von 30 - Oxford Studies in Culture and Politics
- Hardcover
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Sprache: Englisch
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Serie: Buch 29 von 30 - Oxford Studies in Culture and Politics
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Sprache: Englisch
Verlag: Oxford Univ Pr, 2026
Serie: Buch 29 von 30 - Oxford Studies in Culture and Politics
- Hardcover
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Hardcover. Zustand: Brand New. 232 pages. 6.13x0.69x9.25 inches. In Stock.
Sprache: Englisch
Verlag: Oxford University Press Jan 2026, 2026
Serie: Buch 29 von 30 - Oxford Studies in Culture and Politics
- Hardcover
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Buch. Zustand: Neu. Neuware - Given the sometimes extraordinary politicization of culture, it is surprising that Sesame Street has gained acceptance and legitimacy in more than fifty countries. Sesame Street's global success raises two questions. First, how does a US icon like Sesame Street spread around the world, gaining accep…tance as a local cultural product Second, how does the nonprofit that created it, Sesame Workshop, and its partners around the world navigate cultural differences, manage conflicts, and construct shared collective representations to create Sesame Street programs that resonate with local audiences Tamara Kay answers these questions using data from seven years of intensive ethnographic fieldwork and 200 in-depth interviews with Sesame Workshop staff and international partners-including their real-time interactions-from seventeen countries within four regions around the world. Kay argues that Sesame Workshop's secret is its engagement in coproduction, meaning it works with partners as a transnational team to create local Sesame Street programs together. Through coproduction, Sesame Workshop and its partners create new collective identities by constructing value to align their interests and exchanging complex cultural knowledge to both customize and build alliances. She traces the successive processes of coproduction, beginning with the imagination of the cultural product, to its disassembly, reconstitution, and dissemination. Coproduction privileges the creation of new knowledge that emerges from transnational interaction, and uses that new knowledge to create a hybrid cultural product. The Sesame Street case grapples with and illuminates culture in transnational interaction, providing insight into a range of other transnational organizational partnerships and different kinds of hybrid cultural products.
