ISBN: 9780143473787 - marketing that works: building breakthrough brands in india (7 Ergebnisse)

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Brand New. 288 pages. 5.12x5.12x8.27 inches. In Stock.

Zustand: New. 2026. paperback. . . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Neuware - While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on 'Segmentation-Targeting- Positioning', designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers. Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behavior, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organization, which wishes to build successful brands in this country. Lastly, it is an overdue response to 'thought colonialism', as India most certainly deserves a customized Brand Leadership model, which is uniquely customer-centric.Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.…

Zustand: NEW.