9780140264067 - webonomics: nine essential principles for growing your business on the world wide web (penguin business) von schwartz, evan (5 Ergebnisse)
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Zustand: Very Good. 1997. 1st Penguin Edition. Paperback. 8vo . Good clean copy. . . . . Books ship from the US and Ireland.
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Zustand: Very Good. 1997. 1st Penguin Edition. Paperback. 8vo . Good clean copy. . . . .
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Soft cover. Zustand: Very Good. 1st Penguin Edition. Paperback. In this book the author defines nine essential principles for growing your business on the Web. Using case studies of corpoerations such as IBM and Volvo, as well as smaller companies and web-based start-ups, Schwartz documents both the tremendous failures and succe…sses on the Web in a multitude of industries, including advertising, entertainment, publishing, car manufacturing and banking. Why are some products better suited to being sold on the Web than others? Why are certain brand names gaining status and how can you create and reinforce yours? What are the new patterns of consumer behaviour? In answering these important questions, Schwartz shows how to capture the scare commodity on this information-based terrain: the attention of the busy people who are spending time there. Packed with practical wisdom, this book provides a key to survival in a period of accelerating change, when only the most agile and adaptable business will thrive. 244 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).
