Isbn: 9780137152223 - the facebook era: tapping online social networks to build better products, reach new audiences, and sell more stuff (14 Ergebnisse)

Paperback. Zustand: Good. ?People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we?ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.?--Sheryl Sandberg, Chief Operating Officer, Facebook .A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.?--David Mather, President, Hoovers, Inc. The `90s were about the World Wide Web of information and the power of linking web pages. Today it?s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world?s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com?s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today?s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They?re interacting with friends--and talking about your brands. They?re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you?re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook EraFor companies of all sizes, in all industries--and business functions ranging from marketing to operationsBy Clara Shih, creator of Faceconnector, the first business application on FacebookLearn how to?Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the InternetUse online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevanceDefine and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on itImplement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives.…

Paperback. Zustand: Very Good. ?People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we?ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.?--Sheryl Sandberg, Chief Operating Officer, Facebook .A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.?--David Mather, President, Hoovers, Inc. The `90s were about the World Wide Web of information and the power of linking web pages. Today it?s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality. Shih is singularly qualified to write this book: One of the world?s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com?s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today?s radically new era: The Facebook Era. Join the conversation--www.thefacebookera.com. Fan the book--www.facebook.com/thefacebookera. Right this minute, more than 1.5 million people are on Facebook. They?re interacting with friends--and talking about your brands. They?re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you?re closer to your customers than ever before. Read this book, and then go get them! Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. Includes a practical 60-day action plan for positioning your company to win in the Facebook EraFor companies of all sizes, in all industries--and business functions ranging from marketing to operationsBy Clara Shih, creator of Faceconnector, the first business application on FacebookLearn how to?Understand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the InternetUse online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevanceDefine and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on itImplement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives.…

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Good. Very good condition paperback with light wear. Contents are clean and bright throughout with no markings.

Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Paperback. Zustand: Very Good. People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that weve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.--Sheryl Sandberg, Chief Operating Officer, Facebook.A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.--David Mather, President, Hoovers, Inc.The `90s were about the World Wide Web of information and the power of linking web pages. Today its about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.Shih is singularly qualified to write this book: One of the worlds top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.coms partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in todays radically new era: The Facebook Era.Join the conversation--www.thefacebookera.com.Fan the book--www.facebook.com/thefacebookera.Right this minute, more than 1.5 million people are on Facebook. Theyre interacting with friends--and talking about your brands. Theyre learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, youre closer to your customers than ever before. Read this book, and then go get them!Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too.Includes a practical 60-day action plan for positioning your company to win in the Facebook EraFor companies of all sizes, in all industries--and business functions ranging from marketing to operationsBy Clara Shih, creator of Faceconnector, the first business application on FacebookLearn how toUnderstand how social networking transforms our personal and professional relationshipsWhy social networking will have business impact comparable to the InternetUse online social networks to hypertarget your customersHone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevanceDefine and implement your optimal social networking brand strategyAsk the right questions, set the right goals and priorities, and execute on itImplement effective governance and complianceUnderstand and mitigate the risks of social networking/Web 2.0 initiatives. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Softcover. Zustand: Très bon. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780137152223. …

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780137152223. …

Paperback. Zustand: Brand New. 1st edition. 250 pages. 9.00x6.00x1.00 inches. In Stock.