Isbn: 9780133092080 - the definitive guide to entertainment marketing: bringing the moguls, the media, and the magic to the world (2 Ergebnisse)

Hardback. Zustand: Good. Entertainment Marketing NOW: Every Platform, Technology, and Opportunity   Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants   Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever?and it?s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow?any content, on any platform, in any market, worldwide.   You?ll master innovative new ways to grab consumers? attention and wallets fast?make your experiences wannasee, haftasee, mustsee?drive more value through social platforms, mobile technologies, and integrated marketing strategies?overcome challenges ranging from bad buzz to piracy?fully leverage licensing, merchandising, and sponsorships?and successfully market all forms of entertainment.…

Hardcover. Zustand: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Master today's newest entertainment marketing techniques across the global industry, including film, cable, broadcast, sports, publishing, social communities, electronic gaming, and more. The entertainment industry has surged to nearly a trillion dollars worldwide, with significant changes in platforms, media, tools, and markets. Al Lieberman and Patricia Esgate have revised their classic guide to reflect these transformations and prepare marketers for future shifts. This comprehensive resource surveys all major entertainment marketing platforms, drawing from decades of experience. Lieberman and Esgate address challenges and opportunities presented by new technologies like smartphones and tablets, explore the implications of globalization in entertainment, and showcase integrated marketing strategies that create synergies across advertising, promotion, PR, and social media. They also highlight emerging challenges that industry professionals must recognize. This engaging and conversational guide is essential for anyone interested in the entertainment business and indispensable for those aiming to enter the industry as marketing or PR professionals.…