ISBN: 9780131590496 - consumer economics: issues and behaviors: united states edition (3 Ergebnisse)

Hardback. Zustand: Good. For undergraduate consumer economics and related consumer science courses.  This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world?all using a balanced textbook/casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.…

Hardcover. Zustand: Very Good. 2nd ed. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 504 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.