9780099505693 - made to stick: why some ideas take hold and others come unstuck von heath, dan; heath, chip (29 Ergebnisse)
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Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Paperback. Zustand: Very Good. A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway around the… world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate._______________________________________________________'An entertaining, practical guide to communication.' Financial Times'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies'The Heaths push beyond what sounds like it should work and explain why it actually does.' Time Magazine'Anyone interested in influencing others . . . can learn from this book.' Washington Post. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
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Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
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- Softcover
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Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
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Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
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Zustand: Good. : En este libro, Chip y Dan Heath exploran por qué algunas ideas perduran mientras que otras se desvanecen. A través de ejemplos y estudios, los autores revelan los rasgos comunes de las ideas exitosas y ofrecen estrategias para hacer que tus propios mensajes sean más impactantes y memorables. Descubre cómo aplica…r principios como la simplicidad, la sorpresa, la credibilidad y la emoción para lograr que tus ideas se queden grabadas en la mente de tu audiencia. EAN: 9780099505693 Tipo: Libros Categoría: Negocios y Economía Título: Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Autor: Chip Heath| Dan Heath Editorial: Arrow Idioma: en Páginas: 336 Formato: tapa blanda.
- Softcover
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Paperback. Zustand: Brand New. 304 pages. 7.76x5.08x0.75 inches. In Stock.
- Softcover
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Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
- Softcover
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Paperback. Zustand: Very Good. What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip an…d Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. 301 pages.
- Softcover
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Zustand: New. In English.
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Taschenbuch. Zustand: Neu. Neuware - A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway arou…nd the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate._______________________________________________________'An entertaining, practical guide to communication.' Financial Times'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies'The Heaths push beyond what sounds like it should work and explain why it actually does.' Time Magazine'Anyone interested in influencing others . . . can learn from this book.' Washington Post.
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Kartoniert / Broschiert. Zustand: New. Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he d discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people t.
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Taschenbuch. Zustand: Neu. Neuware -A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway aroun…d the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate._______________________________________________________'An entertaining, practical guide to communication.' Financial Times'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies'The Heaths push beyond what sounds like it should work and explain why it actually does.' Time Magazine'Anyone interested in influencing others . . . can learn from this book.' Washington PostPetersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg 323 pp. Englisch.
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Taschenbuch. Zustand: Neu. Made to Stick | Why Some Ideas Take Hold and Others Come Unstuck | Chip Heath (u. a.) | Taschenbuch | B-format paperback | 324 S. | Englisch | 2009 | Random House UK Ltd | EAN 9780099505693 | Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, 22083 Hamburg, gpsr[at]p…etersen-buchimport[dot]com | Anbieter: preigu.
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Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
- Softcover
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Taschenbuch. Zustand: Neu. Neuware -A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway aroun…d the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate._______________________________________________________'An entertaining, practical guide to communication.' Financial Times'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies'The Heaths push beyond what sounds like it should work and explain why it actually does.' Time Magazine'Anyone interested in influencing others . . . can learn from this book.' Washington Post 323 pp. Englisch.
