9780081003565 - integrating the packaging and product experience in food and beverages: a road-map to consumer satisfaction (woodhead publishing series in food science, technology and nutrition) (4 Ergebnisse)
Sprache: Englisch
Verlag: Woodhead Publishing, 2016
Serie: Buch 215 von 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
- Hardcover
Anbieter: Majestic Books, Hounslow, Vereinigtes KönigreichMajestic Books
Verkäufer/-in kontaktierenVerkäufer/-in mit 4 SternenZustand: Neu
EUR 101,16
EUR 7,58 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
Zustand: New. pp. 304.
Sprache: Englisch
Verlag: Woodhead Pub Ltd, 2016
Serie: Buch 215 von 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
- Hardcover
Anbieter: Revaluation Books, Exeter, Vereinigtes KönigreichRevaluation Books
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 100,41
EUR 14,58 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
Hardcover. Zustand: Brand New. 1st edition. 220 pages. 9.00x6.25x0.75 inches. In Stock.
Sprache: Englisch
Verlag: Elsevier Science, 2016
Serie: Buch 215 von 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
- Hardcover
Anbieter: Buchpark, Trebbin, DeutschlandBuchpark
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht
EUR 62,07
EUR 105,00 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing…interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products. . For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers' dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience. . The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages. . The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product.
Sprache: Englisch
Verlag: WOODHEAD PUB, 2016
Serie: Buch 215 von 301 - Woodhead Publishing Series in Food Science, Technology and Nutrition
- Hardcover
Anbieter: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, DeutschlandBUCHSERVICE / ANTIQUARIAT Lars Lutzer
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 179,00
EUR 39,95 VersandVersand von Deutschland nach USAAnzahl: 1 verfügbar
Hardcover. Zustand: gut. 2016. Integrating the Packaging and Product Experience in Food and Beverages In englischer Sprache. pages.
