ISBN: 9780078028946 - marketing strategy: a decision-focused approach (7 Ergebnisse)

Paperback. Zustand: Good. Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.…

Paperback. Zustand: Fair. 8. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Paperback. Zustand: Very Good. 8. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Paperback. Zustand: Brand New. 8th edition. 384 pages. 9.90x8.00x0.80 inches. In Stock.

Zustand: As New. Unread book in perfect condition.

Zustand: New. Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making. Num Pages: 384 pages. BIC Classification: KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 251 x 203 x 15. Weight in Grams: 664. . 2013. 8th Edition. Paperback. . . . . Books ship from the US and Ireland.…