9780072537741 - principles of advertising and imc (mcgraw-hill/irwin series in marketing) von duncan, tom, kennett (2 Ergebnisse)

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

second edition. Tom Duncan Ph.D. Director, IMC Graduate Program Daniels College of Business University of Denver and School of Journalism & Mass Communication University of Colorado at Boulder. 744 Seiten mit zahlreichen Abb und CD-ROM: ad sim. 28,5 x 22 cm. ca. 2kg schwer.