ISBN: 9780071791526 - a creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms (18 Ergebnisse)

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardback. Zustand: Good. A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.…

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. The First How-To Strategy Guide to Transmedia StorytellingPhillipss book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."David Gale, Executive Vice President, MTV Cross MediaTransmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.Michelle Satter, Founding Director, Sundance Institute Feature Film ProgramAn excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended! Jeff Gomez, CEO, Starlight Runner EntertainmentA no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.C. C. Chapman, coauthor of Content Rules and Amazing Things Will HappenIncludes Q&A sessions with the worlds leading experts in transmedia storytellingAbout the Book:What is transmedia storytelling and what can it do for you?Its the buzzword for a new generationa revolutionary technique for telling stories across multiple media platforms and formatsand its rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.Why do you need A Creators Guide to Transmedia Storytelling?If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Picturesat a fraction of the cost.Youll learn how to:Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you needand even make a profit Forge your own successful transmedia careerWith these proven media-ready strategies, youll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. Youll create major buzz with structures such as alternate reality games and fictional character sitesor even old-fashioned platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.This isnt the future. This is now. This is how you tell your story, touch your audience, and take your game to the next levelthrough transmedia storytelling. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.…

Hardcover. Zustand: Good. minor wear and creasing.

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Hardcover. Zustand: Sehr gut. Zustand des Schutzumschlags: Sehr gut. partially read book in excellent condition.

Zustand: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Verformung / umgeknickte Seiten; Leichte Verschmutzung / Farbtonveränderung. A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071791526.…

Hardcover. Zustand: Brand New. 1st edition. 288 pages. 7.75x9.50x1.25 inches. In Stock.

Zustand: Gut. Zustand: Gut | Seiten: 288 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.