9780071782890 - the new emerging market multinationals: four strategies for disrupting markets and building brands von chattopadhyay, amitava; batra, rajeev; ozsomer, aysegul (11 Ergebnisse)

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Zustand: New. How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling.