Isbn: 9780071762557 - the old rules of marketing are dead: 6 new rules to reinvent your brand & reignite your business (12 Ergebnisse)

Hardcover. Zustand: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business: 6 New Rules to Reinvent Your Brand & Reignite Your Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

hardcover. Zustand: New. In shrink wrap. Looks like an interesting title.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780071762557.…

Zustand: Used.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: Used.

Zustand: New. An action plan for moving any organization into the data-driven, modern age of marketing explains how to use hard data and metrics to measure marketing ROIThe New York Times and USA Today Bestseller!nnReinvent your marketing to keep up with an ever.

Buch. Zustand: Neu. Neuware - The New York Times and USA Today Bestseller!Reinvent your marketing to keep up with an ever-changing marketplace'A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.'Robert Hanson, President, Global Levi's® Brand, Levis Strauss & Co.'Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.'Bob Jeffrey, CEO, JWT'When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.'Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton' The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.'MaryLee Sachs, Chairman U.S., Hill & Knowlton'Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands-and drive profitable sales.'Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP'Tim Pearson's name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new 'do or die' rules of business.'Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas'Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.'R. David Hoover, Chairman, President and CEO, Ball CorporationAbout the Book:Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not.Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing-and bring your company's marketing into the twenty-first century.Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can't be measured. It all adds up to the age-old belief that marketing is an art, not a science-which couldn't be further from the truth.The Old Rules of Marketing Are Dead is a road map for breaking out of old, established-and increasingly ineffective-routines and reinventing your organization's marketing by:Positioning marketing as a business partner-not as a tool for meeting a strategic objectiveHolding marketing accountable for results with the application of hard data- not vague qualitative measurementsProviding leadership within your organization-not following the direction of everyone elseFrom research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up-to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in t.…