Isbn: 9780071589635 - strategic marketing management: a means-end approach (4 Ergebnisse)

Zustand: New. In English.

Zustand: New. pp. 288 23:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on White w/Gloss Lam.

Taschenbuch. Zustand: Neu. Neuware - THE MCGRAW-HILL EXECUTIVE MBA SERIES Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools. Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a first-mover strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.…

Zustand: New. KlappentextA one-volume, MBA-level course for designing and implementing a customer-focused, means-end marketing program Mark Parry has written a book on developing strategy from the perspective of means-end theory, using technique.