9780071545211 - personality not included: why companies lose their authenticity and how great brands get it back, foreword by guy kawasaki von bhargava, rohit (9 Ergebnisse)
Sprache: Englisch
Verlag: McGraw-Hill Companies, 2008
- Hardcover
Anbieter: ThriftBooks-Dallas, Dallas, TX, USAThriftBooks-Dallas
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: McGraw-Hill Companies, 2008
- Hardcover
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: McGraw-Hill Education - Europe, United States, 2008
- Softcover
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Paperback. Zustand: Very Good. The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertisi…ng, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: Recognize the greatest myth that most marketers blindly follow, and how to get past itUse the UAT Filter to understand the personality of your organization and products in order to develop a communication strategy that drives your marketingCreate your company's marketing backstory using techniques pioneered by Hollywood screenwritersHarness the influence of accidental spokespeople and use it to your advantageNavigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamedPinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Sprache: Englisch
Verlag: McGraw-Hill Education 01/05/2008, 2008
- Hardcover
Anbieter: AwesomeBooks, Wallingford, Vereinigtes KönigreichAwesomeBooks
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Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfie…d. See all our books here, order more than 1 book and get discounted shipping. .
Sprache: Englisch
Verlag: McGraw-Hill Education 01/05/2008, 2008
- Hardcover
Anbieter: Bahamut Media, Reading, Vereinigtes KönigreichBahamut Media
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Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Sprache: Englisch
Verlag: McGraw Hill, 2008
- Hardcover
- Erstausgabe
- Signiert
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hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Includes dust jacket. Signed. First Edition. SIGNED.
Sprache: Englisch
Verlag: McGraw Hill, 2008
- Hardcover
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Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Sprache: Englisch
Verlag: McGraw-Hill, 2008
- Hardcover
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Hardcover. Zustand: Brand New. 1st edition. 300 pages. 8.50x5.75x1.00 inches. In Stock.
Sprache: Englisch
Verlag: Unknown, 2008
- Hardcover
Anbieter: Mooney's bookstore, Den Helder, NiederlandeMooney's bookstore
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Zustand: Very Good.
