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9780071545211 - Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki von Bhargava, Rohit (12 Ergebnisse)
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Zustand: Fine. 1st Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 4,07
EUR 4,76 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Very Good. Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki (MARKETING/SALES/ADV & PROMO)
Buch 49 von 81: MARKETING/SALES/ADV & PROMOSprache: Englisch
Verlag: McGraw-Hill Education - Europe, United States, 2008
ISBN 10: 0071545212 ISBN 13: 9780071545211
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 5,19
EUR 6,48 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 3 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: Recognize the greatest myth that most marketers blindly follow, and how to get past itUse the UAT Filter to understand the personality of your organization and products in order to develop a communication strategy that drives your marketingCreate your company's marketing backstory using techniques pioneered by Hollywood screenwritersHarness the influence of accidental spokespeople and use it to your advantageNavigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamedPinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOSprache: Englisch
Verlag: McGraw-Hill Education 01/05/2008, 2008
ISBN 10: 0071545212 ISBN 13: 9780071545211
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 4,07
EUR 8,07 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbZustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: Books From California, Simi Valley, CA, USA
Verkäuferbewertung 4 von 5 Sternen
Erstausgabe Signiert
hardcover. Zustand: Very Good. Signed. First Edition. SIGNED.
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Personality Not Included: Why Compnaies Lose their Authenticity- And How Great Brands Get It Back
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 32,05
EUR 11,56 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 300 pages. 8.50x5.75x1.00 inches. In Stock.
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Buch 49 von 81: MARKETING/SALES/ADV & PROMOAnbieter: Mooney's bookstore, Den Helder, Niederlande
Verkäuferbewertung 4 von 5 Sternen
Zustand: Very good.
