Isbn: 9780071486552 - strategic product creation: deliver customer satisfaction from every level of your company: how to deliver customer satisfaction from every level of your company (5 Ergebnisse)

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: Used. pp. xviii + 318 Illus.

Zustand: Used. pp. xviii + 318.

Zustand: New. A guide to creating and marketing the right product fast. It offers guidance in the five key stages of product development, augmenting them with real-world examples of industry leaders who have been successful in innovative product development.&Uuml.

Buch. Zustand: Neu. Neuware - Create and market the right product-fastStrategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.- Provides not only practical experience, but a solid conceptual framework for developing your own product creation model- Highlights seven principles of effective product creation- Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM- Includes key questions and milestone decision issues from each stage of the product creation process- Covers both short- and long-term strategies, coupled with suggestions for advanced technology- Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas- Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation- Addresses sensitive issues of branding and intellectual property rights.…