ISBN: 9780071416627 - imc, the next generation: five steps for delivering value and measuring returns using marketing communication (17 Ergebnisse)

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardback. Zustand: Good. Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.…

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Zustand: Good. : Este libro ofrece un enfoque contemporáneo del modelo de Comunicaciones Integradas de Marketing (IMC), enfatizando la importancia de centrarse en lo que los clientes, prospectos y potenciales interesados ven y oyen sobre una organización. Explica cómo construir una ventaja competitiva sostenible y un ROI combinando y coordinando todos los métodos a través de los cuales compradores y vendedores se encuentran. Incluye casos y ejemplos reales para integrar programas de comunicación internos y externos, influir en los clientes en cada punto de contacto y construir relaciones de marca a largo plazo. EAN: 9780071416627 Tipo: Libros Categoría: Negocios y Economía Título: IMC, The Next Generation Autor: Don Schultz| Heidi Schultz Editorial: McGraw Hill Idioma: en Páginas: 320 Formato: tapa dura.…

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780071416627.…

Zustand: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Zustand: New.

Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Hardcover. Zustand: Brand New. 1st edition. 320 pages. 9.50x6.50x1.25 inches. In Stock.

hardcover. Zustand: Sehr gut. 432 Seiten; 9780071416627.2 Gewicht in Gramm: 1.